Monthly Archives: June 2016

Helps Grow US Connected TV Audience

By 2020, connected TV users will represent 71.2% of internet users and 60.4% of the US population, up from 68.0% and 56.1%, respectively, in 2016.

Smart TV viewers will make up an increasing number of the connected TV user base during eMarketer’s forecast period. By 2020, 34.4% of connected TV users in the US will watch on smart TVs, up from 26.9% in 2016.

Smart TVs won’t be the only growth category within the group of devices that make up the connected TV universe. Amazon’s and Google’s streaming devices will enjoy the most growth from 2016 through 2020, followed by Roku players and smart TVs. Apple TV and game consoles will grow more moderately, while Blu-ray players will remain essentially flat.

Connected TV users as a whole will increase by a compound annual growth rate (CAGR) of 2.68% from 2016–2020—a lower growth rate than that of every device listed separately except Blu-ray players. This suggests people will increasingly use multiple devices, driving up the growth rates of individual devices more than the category as a whole.

As is typical with connected TV data, the number of households closely follows the number of users, with an average of 2.06 users per US household during the forecast period. By 2020, there will be 97.7 million US connected TV households, up from 88.7 million in 2016. Much like the user figures, growth will top 20% this year and recede into the single digits next year and for the rest of the forecast.

A GfK study titled “Over-the-Top TV 2016: A Complete Video Landscape” found that 36% of US internet users owned connected TV devices in 2016, nearly double the 19% who did in 2014. This particular stat was limited to set-top boxes and streaming sticks, and did not include smart TVs, game consoles, or Blu-ray and DVD players, though the full study looked at all of the above.

Connected TV accounted for 20% of US weekly time spent viewing digital video in August 2016, according to a Frank N. Magid Associates study. Mobile devices made up a combined 33%, while the largest share, 46%, went to computers. Even though connected TV had the smallest share of the three major device platforms, it grew by a factor of 2.5 in the two years leading up to the study, according to Magid.

 

Fourth number one album

It is the X Factor star’s fourth number one album, with only his self-titled debut having missed the top spot.

Murs sold 58,000 copies of the record to oust his friend Robbie Williams from the chart summit.

The singer said he was “so excited and happy” about topping the chart, adding that the album was the “most personal” he had ever made.

He added: “It’s an amazing achievement for me to have had four number one albums in a row, so thanks to my fans for continuing to support me!”

The success of the record is all the more remarkable as Murs failed to score a major hit with its first two singles.

You Don’t Know Love, released in July, peaked at number 15 while the follow-up, Grow Up, failed to make the top 40 until this week, jumping from 61 to 25.

Murs’s tally of four number one albums means he now ties with One Direction as the most successful X Factor act on the album chart.

Sande’s long-awaited second album, Long Live the Angels, enters the chart at two while Cliff Richard’s latest release, Just Fabulous Rock N Roll, debuts at four.

Leonard Cohen’s final album, You Want It Darker, climbed 22 places to number seven after news of his death broke last Friday.

His best of collection, The Essential Leonard Cohen, also re-enters the chart at 26.

Nathan Sykes’ debut album Unfinished Business lands at Number 11, just above a new David Bowie compilation, Legacy, at 13.

Sting’s new album, 57th & 9th, finishes at a surprisingly low 15, while a surprise new release by rap legends A Tribe Called Quest, called We Got It from Here, enters at 28.