Monthly Archives: August 2016

News and Whats The Next

Artificial intelligence (AI) is already becoming entrenched in many facets of everyday life, and is being tapped for a growing array of core business applications, including predicting market and customer behavior, automating repetitive tasks and providing alerts when things go awry. As technology becomes more sophisticated, the use of AI will continue to grow quickly in the coming years.

  • Forecasts of the size and value of the AI market vary widely. This is because research companies use different methodologies and definitions of AI. The situation is further complicated by confusing terminology and nomenclature. For example, many companies that use AI call the technology by a different name (e.g., machine learning or cognitive computing).
  • AI development and adoption is growing quickly, propelled by faster and cheaper processing power, high-profile tech development, ubiquitous cloud computing and the urgent need to manage data overload. AI is frequently combined with big data.
  • Large tech companies, including IBM, Google and Amazon, dominate the market and are jockeying for leadership positions. There are also hundreds of smaller startups focused on developing niche products that meet specific business needs.
  • The use of AI is being explored in virtually every industry, across a wide spectrum of business functions. Companies are using a variety of different approaches to acquire the technology, including developing it in-house, licensing it and partnering with consultants or other organizations.

Multitasking While Watching TV

unduhan-57Mobile devices have become a companion to many people when they watch TV, whether it’s browsing related content or discussing it socially. And more TV and video viewers are participating in these types of second-screen digital activities currently than did so two years ago.

Research from Ericsson, a communications technology company specializing in mobility, broadband and the cloud surveyed more than 30,000 internet users worldwide ages 16 to 69 who have a broadband internet connection at home and watch TV and view video on a weekly basis. Generally, the study found that more respondents are conducting digital activities via a smartphone or tablet, while at the same time watching TV, than they did in 2014.

For example, two years ago, less than a quarter of TV and video viewers said they browse the internet, related to the content they were currently watching. Fast forward to 2016, and nearly a third of respondents said they were doing so.

Similarly, in 2014, 15% of respondents said they watched two or more programs at the same time. This year, 20% said they did.

Separate data from eMarketer also finds that Americans’ attention is increasingly divided among an ever-expanding array of internet-connected devices, and the number of people multitasking while watching TV continues to rise.

A survey from TiVo also indicates that digital viewers multitask while watching TV. More than half of respondents said live television was the TV or video format during which they most likely multitasked.

 

The Future Is Already Here

As artificial intelligence (AI) creeps steadily into everyday life, a growing number of marketers are using it to enhance their campaigns and provide better experiences for customers. Across industries, AI is helping marketers to make sense of large amounts of data, learn more about markets and customers, generate leads, optimize campaigns and streamline operations.

  • AI for marketing and advertising is still in the early stages, but its use is growing quickly. Faster and more affordable processing power, cloud computing platforms, big data and unprecedented connectivity are all helping drive more widespread adoption.
  • Marketers across all industries are experimenting with ways to put AI to use. Top applications include business intelligence, customer acquisition, programmatic advertising, campaign optimization and multichannel communication.
  • Some AI players—including top tech companies, advertising agencies and marketing-focused startups—are working on projects and collaborations that will bring AI to marketing and advertising in a more coordinated way. IBM’s Watson platform is a leading player in these efforts.
  • Many marketers fear that AI adoption will result in job losses, though it’s too early to know. Some experts believe the new technologies will actually free some employees to do more valuable work.