Category Archives: Entertainment

News and Whats The Next

Artificial intelligence (AI) is already becoming entrenched in many facets of everyday life, and is being tapped for a growing array of core business applications, including predicting market and customer behavior, automating repetitive tasks and providing alerts when things go awry. As technology becomes more sophisticated, the use of AI will continue to grow quickly in the coming years.

  • Forecasts of the size and value of the AI market vary widely. This is because research companies use different methodologies and definitions of AI. The situation is further complicated by confusing terminology and nomenclature. For example, many companies that use AI call the technology by a different name (e.g., machine learning or cognitive computing).
  • AI development and adoption is growing quickly, propelled by faster and cheaper processing power, high-profile tech development, ubiquitous cloud computing and the urgent need to manage data overload. AI is frequently combined with big data.
  • Large tech companies, including IBM, Google and Amazon, dominate the market and are jockeying for leadership positions. There are also hundreds of smaller startups focused on developing niche products that meet specific business needs.
  • The use of AI is being explored in virtually every industry, across a wide spectrum of business functions. Companies are using a variety of different approaches to acquire the technology, including developing it in-house, licensing it and partnering with consultants or other organizations.

Multitasking While Watching TV

unduhan-57Mobile devices have become a companion to many people when they watch TV, whether it’s browsing related content or discussing it socially. And more TV and video viewers are participating in these types of second-screen digital activities currently than did so two years ago.

Research from Ericsson, a communications technology company specializing in mobility, broadband and the cloud surveyed more than 30,000 internet users worldwide ages 16 to 69 who have a broadband internet connection at home and watch TV and view video on a weekly basis. Generally, the study found that more respondents are conducting digital activities via a smartphone or tablet, while at the same time watching TV, than they did in 2014.

For example, two years ago, less than a quarter of TV and video viewers said they browse the internet, related to the content they were currently watching. Fast forward to 2016, and nearly a third of respondents said they were doing so.

Similarly, in 2014, 15% of respondents said they watched two or more programs at the same time. This year, 20% said they did.

Separate data from eMarketer also finds that Americans’ attention is increasingly divided among an ever-expanding array of internet-connected devices, and the number of people multitasking while watching TV continues to rise.

A survey from TiVo also indicates that digital viewers multitask while watching TV. More than half of respondents said live television was the TV or video format during which they most likely multitasked.

 

The Future Is Already Here

As artificial intelligence (AI) creeps steadily into everyday life, a growing number of marketers are using it to enhance their campaigns and provide better experiences for customers. Across industries, AI is helping marketers to make sense of large amounts of data, learn more about markets and customers, generate leads, optimize campaigns and streamline operations.

  • AI for marketing and advertising is still in the early stages, but its use is growing quickly. Faster and more affordable processing power, cloud computing platforms, big data and unprecedented connectivity are all helping drive more widespread adoption.
  • Marketers across all industries are experimenting with ways to put AI to use. Top applications include business intelligence, customer acquisition, programmatic advertising, campaign optimization and multichannel communication.
  • Some AI players—including top tech companies, advertising agencies and marketing-focused startups—are working on projects and collaborations that will bring AI to marketing and advertising in a more coordinated way. IBM’s Watson platform is a leading player in these efforts.
  • Many marketers fear that AI adoption will result in job losses, though it’s too early to know. Some experts believe the new technologies will actually free some employees to do more valuable work.

Japan Want to Experience VR at Home

Over one-third of internet users in Japan would like to experience virtual reality (VR) technology outside the home, according to an October 2016 survey from Mobile Marketing Data Lab. While nearly two-thirds said they want to experience VR technology at home, it’s questionable how feasible that is in terms of cost and physical space.

Of the 34.3% of respondents who said they would prefer to experience VR technology somewhere other than their own living rooms, nearly a third listed movie theaters as a location where they would be interested in using VR technology.

Another 30% pointed to event spaces as places they would want to experience VR technology. Nearly as many said they wantd to use VR while watching sports outside the home.

Many consumers in Japan are skeptical of VR. But there’s a certain level of excitement, as well: 40% were excited about purchasing the PlayStation VR.

But perhaps the main obstruction to VR technology is a simple ignorance around it: Over 40% of men ages 50 to 69 don’t even know what VR technology is, and over 50% of women the same age reported the same in May 2016, according to a Mobile JustSystems survey.

Men were more likely to be interested than women, though it’s worth noting that more men ages 15 to 19 knew what a VR system was and weren’t interested than any age range younger than 60 (though that simply may be because they more often knew what VR was).

 

The Living Room Place in the US Digital Video

unduhan-58Connected TV and over-the-top (OTT) video viewing are growing on the strength of streaming technologies and premium content aimed at living room screens. The advertising market will follow as connected TV amasses more scale.

  • US connected TV users and households will increase by over 20% in 2016 and are on track to continue growing through 2020, albeit at single-digit rates starting next year. The trend is led primarily by the popularity of smart TVs and streaming devices from Amazon, Google and Roku.
  • OTT video viewership is also increasing, particularly on subscription services such as Netflix, Amazon and Hulu. Ad-supported YouTube is nearly saturated, so its growth has slowed.
  • Marketers across all industries are experimenting with ways to put AI to use. Top applications include business intelligence, customer acquisition, programmatic advertising, campaign optimization and multichannel communication.
  • Some AI players—including top tech companies, advertising agencies and marketing-focused startups—are working on projects and collaborations that will bring AI to marketing and advertising in a more coordinated way. IBM’s Watson platform is a leading player in these efforts.

 

 

Finding a Balance with Ads

images-34Advertising is an inherent part of nearly all free-to-play mobile games. But as with many types of ad-supported content, balance is critical: too few, and the game won’t make money, but too many, and players might loser interest.

More than a third of mobile game professionals surveyed by game analytics company deltaDNA said their primary concern when setting ad frequency within free-to-play games was about depressing player engagement levels.

More than a quarter of respondents said they were primarily concerned about lower levels of player enjoyment, and 14% of mobile game professionals worry most about churn—that they’ll be cycling players in and out as they grow frustrated, rather than growing their user base.

Mobile game professionals weren’t just worried about player interaction. For example, 6% said they were concerned about potential loss of in-app purchase revenues, and nearly as many were concerned about a drop in ad fill rate.

Though advertising within mobile games can be intrusive to users, that’s not to say that all players dislike seeing it. Much of the advertising within mobile games is rewards-based, and research from Unity Technologies found that nearly half of US mobile gamers who play at least monthly prefer viewing rewarded video ads in free-to-play games.

Moreover, some 29% of respondents said they preferred full-screen picture ads to support their free gaming habit.

 

Anthony reunite at Latin Grammys

The two singers performed on stage together before Lopez presented Anthony with the award for person of the year.

The former couple, who divorced in 2012, were married for seven years and have two children together.

Lopez said in Spanish: “Marc, you are a living legend who has laid bare your heart and soul on your musical journey.

“We’ve learned so much and we’ve grown so much, and you’ve always been so many things in my life: My mentor, a twin soul, a father who’s not only the person of the year, he’s the person of all time.”

Anthony dedicated his award to his five children, who he said have “sacrificed more than anyone” for his career.

The entertainer has been married to Venezuelan model Shannon De Lima since 2014 but has remained on good terms with Lopez since their divorce.

They recently appeared together at a campaign rally for Democratic presidential candidate Hillary Clinton and last month it was announced Anthony will serve as an executive producer on Lopez’s next album.

Lopez and Anthony performed Olvidame y Pega la Vuelta together at the Las Vegas ceremony on Thursday. Anthony also sang his hit I Need to Know.

Winners on the night included Juan Gabriel, who posthumously won album of the year for Los Duo 2. The singer died in August aged 66.

Enrique Iglesias featuring Wisin’s Duele El Corazon won record of the year while Shakira’s duet with Carlos Vives, La Bicicleta, was named song of the year.

Helps Grow US Connected TV Audience

By 2020, connected TV users will represent 71.2% of internet users and 60.4% of the US population, up from 68.0% and 56.1%, respectively, in 2016.

Smart TV viewers will make up an increasing number of the connected TV user base during eMarketer’s forecast period. By 2020, 34.4% of connected TV users in the US will watch on smart TVs, up from 26.9% in 2016.

Smart TVs won’t be the only growth category within the group of devices that make up the connected TV universe. Amazon’s and Google’s streaming devices will enjoy the most growth from 2016 through 2020, followed by Roku players and smart TVs. Apple TV and game consoles will grow more moderately, while Blu-ray players will remain essentially flat.

Connected TV users as a whole will increase by a compound annual growth rate (CAGR) of 2.68% from 2016–2020—a lower growth rate than that of every device listed separately except Blu-ray players. This suggests people will increasingly use multiple devices, driving up the growth rates of individual devices more than the category as a whole.

As is typical with connected TV data, the number of households closely follows the number of users, with an average of 2.06 users per US household during the forecast period. By 2020, there will be 97.7 million US connected TV households, up from 88.7 million in 2016. Much like the user figures, growth will top 20% this year and recede into the single digits next year and for the rest of the forecast.

A GfK study titled “Over-the-Top TV 2016: A Complete Video Landscape” found that 36% of US internet users owned connected TV devices in 2016, nearly double the 19% who did in 2014. This particular stat was limited to set-top boxes and streaming sticks, and did not include smart TVs, game consoles, or Blu-ray and DVD players, though the full study looked at all of the above.

Connected TV accounted for 20% of US weekly time spent viewing digital video in August 2016, according to a Frank N. Magid Associates study. Mobile devices made up a combined 33%, while the largest share, 46%, went to computers. Even though connected TV had the smallest share of the three major device platforms, it grew by a factor of 2.5 in the two years leading up to the study, according to Magid.

 

Fourth number one album

It is the X Factor star’s fourth number one album, with only his self-titled debut having missed the top spot.

Murs sold 58,000 copies of the record to oust his friend Robbie Williams from the chart summit.

The singer said he was “so excited and happy” about topping the chart, adding that the album was the “most personal” he had ever made.

He added: “It’s an amazing achievement for me to have had four number one albums in a row, so thanks to my fans for continuing to support me!”

The success of the record is all the more remarkable as Murs failed to score a major hit with its first two singles.

You Don’t Know Love, released in July, peaked at number 15 while the follow-up, Grow Up, failed to make the top 40 until this week, jumping from 61 to 25.

Murs’s tally of four number one albums means he now ties with One Direction as the most successful X Factor act on the album chart.

Sande’s long-awaited second album, Long Live the Angels, enters the chart at two while Cliff Richard’s latest release, Just Fabulous Rock N Roll, debuts at four.

Leonard Cohen’s final album, You Want It Darker, climbed 22 places to number seven after news of his death broke last Friday.

His best of collection, The Essential Leonard Cohen, also re-enters the chart at 26.

Nathan Sykes’ debut album Unfinished Business lands at Number 11, just above a new David Bowie compilation, Legacy, at 13.

Sting’s new album, 57th & 9th, finishes at a surprisingly low 15, while a surprise new release by rap legends A Tribe Called Quest, called We Got It from Here, enters at 28.

Spending two hours in a darkened theater

They only come out at night.

Dirtbags, lowlifes, predators — they’re just some of the dangerous beasts that “Nocturnal Animals” focuses on.

But there are other things that live in the dark, too: self-doubt, nagging regret, the sense that somehow, somewhere, things went wrong.

And those can be even scarier monsters.

“Nocturnal Animals” is directed by the fashion designer Tom Ford and it looks beautiful in a way that glossy ads are. Jake Gyllenhaal is hunky (and, as usual, briefly shirtless). Amy Adams is as pretty and perfect as a doll.

She’s just as cold, though. And so is the film.

Because this is a movie about all the ways we hurt each other. And although sometimes it’s through vicious violence, sometimes it’s in subtler, nastier, icier ways.

The idea is that Adams’ Susan and Gyllenhaal’s Edward were married once, a long time ago. He was a struggling novelist. She wanted a safer, softer life. They divorced, and she married some rich jerk.

And now Edward has a novel coming out, which he wants Susan to read. It’s a gruesome thriller about a too-nice guy who gets caught up in a carjacking, and sees his wife and child brutally abducted.

But why, after almost 20 years, did Edward send Susan this book? And why is it really dedicated to her?

Those are Susan’s first questions and they’ll be answered, eventually — although not in the way she wants.

But first we have to make our way through three interwoven stories — flashbacks of Susan and Edward’s life together, snapshots of Susan’s life now as she’s reading, and Edward’s book, acted out as a sort of movie-inside-the-movie, with rangy Michael Shannon as a Texas lawman.